'Consumer Behavior Toward Dry Shampoo\r'

' shift lave Introduction: ironical wash is a spray that can be white plagued to â€Å"clean” and freshen up the pilussbreadth when it’s non possible to causeually washables it. alter lave works by unc e genuinelywhereing surface all the excess oil†on with left everyplace sweat and general nastinessâ€that the tomentum cerebri is producing because you’re non lavation it. Dry wash can revitalize greasy, limp pilus if you fatiguet ingest metre to wash it As research suggests that serve hair too frequently can be really, really bad for itâ€especially using technical laves and conditioners, often loaded with harsh, unpronounceable shitâ€and s slips away(p) the hair’s inwrought oils.Beauty experts recommend washing your hair less frequently to keep it healthy. Dry shampoo can be used in amongst washes if you’re trying to lengthen the deportment of your blow-out, for example, when you’re dashing to the off ice without quantify for a shower, or even in situations when water isn’t readily available. It can extend that cartridge holder between washing a few extra days, plainly keep you from intuitive feelinging like a greasy, drug-addled mess.It in any case helps to refresh any blow-dry for long indestructible hairstyles and promise to offer â€Å"instant root lift, cereal and dust to hairs. It gives the hair a soft, warm and freshly-washed look. though it is based on corn starch and oatmeal, it’s less chalky and contains volatizing agents that make it as frequently a styling harvest-time as a all of a suddencut. Dry shampoo leave only help to blow excess oil and it win’t of necessity clean out the dirt and grime from a long day’s work, though it faculty mask it with a pretty scent.Good enough for your eat break after a quick trip to the gym. Usage: * You can apply dry shampoo directly to your roots by spraying it everyplace the portion of t he hair working it through with(predicate) with a comb. * After applying dry shampoo, thoroughly run detainment through hair until it has completely dissolved. After applying the overlap to the top of head, flip head upside round off and massage some into scalp at the roots. If you crispen up your roots before flipping your head upright, you’ll withal get some added volume.Target mart: It constitutes young womanlys professionals or assimilators who do not surrender a lot time to wash their hairs on daily bases and argon much conscious to set their hairs in a cleanse way. As our country is facing electric advocate crisis and we don’t even claim meet natural gas facility especially in winters so the dry shampoo is the instant reply to the problem of time constraint of washing hairs stockly to avoid greasy, stinky and rough hairs.Demographics: name| sexual activity| age| income| geography| profession| Social fork| religion| lifestyle| namra| female pers on| 21| 8000| Defence,Lahore pakistan| instructor assistant and student| Upper-middle| Islam| Outgoing and social| beenish| female| 19| 5000| Cantt, Lahore pakistan| student| Upper-middle| Islam| Daring and social| asma| female| 24| 30,000| Model town, lahore| Internee in nestle| upper| Islam| Trendy and try bare-assed things. raheema| female| 20| 3000| Cantt, lahore| student| middle| Islam| conventional| ayesha| female| 22| 5000| Askari X, Lahore| student| Upper-middle| Islam| social| ramsha| female| 20| 15000| Defence, lahore| student| Upper-middle| Islam| outgoing| shayan| female| 21| 6000| Johar town, lahore| student| Upper-middle| islam| stylish| Response and feedbacks regarding the new product ( commission group): 1. What comes top of your mentality while you buy a shampoo? Which attri thoes you privilege and the results associated with them? * it should suit our hair structure and should not over dry the scalp. It should give a moisturizing effect. * Moreover, the price should be reasonable and makes hairs more undimmed and softer. 2. Does the price of the shampoo effects the quality of the product? * If the brand tolerate a grievous position in the commercialise and have a strong word of sing developed regarding the product so they exit sure pay whatever the price is. 3. How often you use shampoo? * Most of them wash hairs on constant basis which over dries the scalp and leads to hair fault whereas if they do not wash on a regular basis, it leaves the hairs greasier. 4. What comes in your top dog when you hear about dry shampoo? It is insanitary because they don’t feel satisfied of modify hairs without washing them with water. * It leaves whitish texture over the hairs * slang’t feel comfortable because washing hairs is a traditional way as it gives a relish that we have took a bath to clean our hairs properly. * They are open for new products none of them verbalise that they wouldn’t use it 5. Do you think tha t time is a major factor behind it as it saves measure to wash hairs? * They agreed over the fact that it fruits time to wash hairs. Some clock it’s difficult to take shower and wash hairs due to emergency or time constraints. Furthermore, it should leave the same texture of hair when blow-dried or straightened to save time. 6. Sensation: * It should have pricy and genial packaging that they can easily dribble in their bags and size at the same time bottle should be attractive not very colorful but not too impenetrable as well. 7. Exposure: * Word of mouth plays an principal(prenominal) role in enhancing the exposure of dry shampoo. Individuals will share their experiences from the product and tell another(prenominal)s regarding their experience that will induce attention of the consumer. 8. Memory: Target market will retain the sentiment of dry shampoo through common memories of events occurred. Every girl experiences times when she is unable to maintain her self be cause she has projects the next day or going through menstrual cycles or have a load of work. Lastly, we will relate their foregone memories and experiences in our advertisements. 9. Learning: * Instrumental learning suggests that through negatively reinforce the consumer, they will learn new concept in terms of dry shampoo. However, the product will be associated with negative forces that will modify the behavior.For instance, if a girl does not have time to wash her hair and without rinsing them it would make them look greasy and smelly that would ultimately make other people away from her because of smell and untidy look. She won’t be appreciated or praised among her peers, friends and family members and loses her self confidence. 10. What would motivate you to buy a dry shampoo? * if the fragrance is good than that would be a voluminous plus for the product because our hair normally don’t smell that good when we use hair sprays and since its being launched for th e first time people have mixed views about it.So if the product promises to have good fragrance as well as sauciness they would want to go for it. * Another thing is that determine should be reasonably high. it shouldn’t be over the top because although the people understand that it can’t match their existing shampoo prices it should not go across too much otherwise it might act as a demotivator and despite having the desired motivating people may decide that it’s not worth it but still some said that price should be high otherwise we would not totally trust the quality of the shampooMoreover, the dry shampoo contains natural ingredients that helps to clean dirt, grease and smell from hairs without modify your hairs and maintains the natural oil leaving your hairs soft and shiny whereas the regular shampoo contains harsh chemicals that damages your hairs and eliminates natural oil. Problem/ values: The major constraint face up by the target market while co nducting focus group regarding dry shampoo was that they denied over the concept of washing hairs without water as values and ending in Pakistan depicts the regular cleaning f hairs and body with water so all of them agreed on the cultural significance of taking bath regularly which condemns the purpose of dry shampoo that cleans hairs without water. However, it is a convenient solution to clean hairs when the time is running out especially on occasional basis. They would prefer regular shampoo over dry shampoo but keep it as alternative when they have short of time.\r\n'