NameUniversityCourseTutorDateArticle ReviewJohanson , U Burt , S . 2004 , Buying of Private Brands and Manufacture of Brands in Grocery Retailing , Journal of Marketing Management , Vol 20 , pp . 799- 824 Johanson and Burt article provides an analysis on recent decades trend of individual(a) designate brands in European retail outlets - the trend is alike gaining railyard in North America . The authors are specifically kindle in finding similarities and differences of purchasing processes of private brands verses those owned by independent manufacturers . Private brands are hereby taken to ungenerous good , usually foodstuffs that bear retailers name . Johanson and Burt set send off find that initial introduction of these brands into retailers shelves was marked with low flavor and low prices . However , continued trade of these products has gradually been companied by improved quality to an extent of private brands becoming burst of mainstream retailing business .
For instance private brands constitute of 40-50 element of merchandise sold in British retail outlets (Johanson Burt 2000 . This is in consideration that competitive pressure in retailing effort has sent participants out looking for ways to increase facilitate margins . Private brands have also been mentioned as sources of more fashion model of merchandise and wherefore consumer choice at respective outlets (Bass reaper binder 2008 Players in the industry hav e therefore embarked on competing on the pro! vision of low priced private brands , as sanitary as increasing these brands loyalty in their already breathing client baseThe purchasing of own private brands comes with greater responsibilities on companies and therefore complicate...If you want to get a full essay, golf club it on our website:
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